First Tuesday Event | 5 June 2007 | MultiMedia 2010

First Tuesday had over 100 people this morning - listening to Sanjay Kaul and Dr Jacques Steyn talk about Multimedia 2010 and the future of ICT.

The big money in Multimedia is online advertising - getting close to $30 billion in revenues. But "paid-for" content is growing fast (just over $6 billion).

GAMEYs (Google, AOL, MSN, Ebay, Yahoo) are the lion's share of this market at the moment.

But the Telco's are looking at this revenue and figuring out how to take their slice. Right now they get a portion through the content and brandwith charges but they want to position themselves as the gateway and billing part of the market.

Software as a Service and User Generated content are going to be a huge part of this process.

What is very evident is that the progress we are making in a technology will change how we live, interact and consume into the future - not just Multimedia but clothes and glasses will become opportunities to interact with brands and services.

It was hilarious to see the pictures of "PC" computers from the 60's and today's equivalent computing power. Dr Steyn showed the speed of the changes - not slowing down, but just getting started.

Microsoft's new interface "surface" which acts as an interactive workspace and much more. Interactive presentation tools that allow you to draw virtually during a presentation and holographs instead of keyboards and monitors...

and the key message is that is not the future - it's the NOW !